GUUD (pronounced “good”) is modern performance food that takes muesli from old to modern. Elevating your breakfast with plant protein, fiber, and vitamins while being naturally low in sugar, GUUD cereal encourages more energetic, leaner lives, increased metabolic health, and an improved microbiome– all while tasting delicious.

Built for peak performance and lasting endurance, our cereal helps you activate your healthiest lifestyle while keeping your busy lifestyle in mind.

We believe there’s no such thing as a useless meal. And, neither did great grandma and grandpa back when breakfast had to sustain them more than half the day.

We’ve been reaching for our deliciously nutritious combination of whole food ingredients for generations. With endless versatility, start your morning by enjoying it like warm oatmeal, as the base to overnight oats, baked in your favorite recipe or simply in a bowl with milk or yogurt. Muesli gives your body exactly what it needs when it needs it – tasty, satisfying, and GUUD for you.

What is Muesli?

Muesli is a traditional European-style cereal with plant-based ingredients like whole grains, nuts, fruits, and seeds.

Originally created in Switzerland in the late 1800s by Dr. Maximillian Bircher-Benner, muesli was designed with the ideal combination of whole foods– grains, nuts, fruits, and veggies that were “nourished by the sun”. His revolutionary goal? To change the lives of his patients through food. Today, muesli is enjoyed as a cereal, oatmeal, in breads, cookies, energy bites and more! Finally, a nourishing meal everyone can enjoy.

Tasty, satiating and packing a powerful nutritional punch, muesli is great for weight loss, skin, energy, sleep, and the oh-so-rumbly and bloated belly you may be dealing with. Unlike anything else in the cereal aisle, our modern functional muesli was created with the purpose of helping you reach optimal health.

eat GUUD. feel GUUD. be GUUD.

Are Muesli and Granola the Same?

Muesli and granola are not the same but are often confused because they are in the cereal aisle and usually in pouches (maybe that's it?) They are actually quite different in nutrition and health benefits and guess which is GUUDER?

The basic difference between granola and muesli:

Granola is baked with various sugars and oils and often includes flavorings, which is what makes granola sweet and clumpy. Nutritionally, granola is closer to conventional sugar cereals than it is to muesli.

Muesli has NO sugar added or very low sugar and is not baked with oils or flavorings. All the delicious flavors are from plant-based combinations of fruits, nuts, and seeds.

This is why Muesli is beloved around the world -- It is tasty, nutritious, and filling making it GUUD for weight loss, GUUD for skin, GUUD for energy, GUUD for sleep and GUUD for that digestive system that may need some TLC.

AND it's not boring because it's not the same every day. Unlike anything else in the cereal aisle, Muesli can be enjoyed Cold, Hot, as easy Overnight Oats or made into quick cookies, bars, energy bites – we even have a recipe for Muesli pizza in our recipe section. Check out this post for a complete guide how to eat muesli

Eat it Cold!

Add yogurt or milk for a classic bowl of muesli

Eat it Hot!

Heat on the stovetop or microwave

Overnight it!

Add milk, water, or yogurt in a jar overnight

Bake with it!

Make granola or add to your favorite recipes

Muesli Recipes

Apple Butter Muesli Bars

Apple butter and raisins add a nice touch of sweetness to these bars.


Banana Muesli Bread

Like most bread recipes, muesli bread takes some time, patience, and precision to get right. But it can be so delicious.


Hearty Muesli Bars

A hearty and healthy muesli bar recipe. This makes a great snack when you're in a hurry or on the go.

Go to Recipe

100% Vegan

We always use less than 10 ingredients and they are all 100% plant-based