A Better Breakfast.

Muesli is a traditional European breakfast cereal with whole grains, nuts, fruits, and seeds. Muesli has become a staple for it’s endless versatility – you can eat it like classic cereal with milk or water, eat it hot like oatmeal with hot water, bake with it in your favorite recipes, and even ground up as an oat flour base for breads and other GUUDies. 

Muesli was originally created in the late 1800s by Dr. Maximillian Bircher-Benner in Switzerland. His proposition was that his "Muesli" was the ideal combination of whole foods the body needs for optimal health including digestion and weight management. He tested various diets and saw the most improvement from grains, nuts, fruits and veggies that were "nourished by the sun". Today it's eaten primarily for breakfast throughout the world but Dr. Bircher-Benner had his patients eating it three times a day originally!

Are Muesli and Granola the Same?

Muesli and granola are not the same. Let's clear that right up!

But they are often confused because they are in the cereal aisle and usually in pouches (maybe that's it?) They are actually quite different in nutrition and health benefits and guess which is GUUDER?

The basic difference between granola and muesli:

Granola is baked with various sugars and oils and often includes flavorings, which is what makes granola sweet and clumpy. Nutritionally, granola is closer to conventional sugar cereals than it is to muesli.

Muesli has NO sugar added or very low sugar and is not baked with oils or flavorings. All the delicious flavors are from plant-based combinations of fruits, nuts, and seeds.

This is why Muesli is beloved around the world -- It is tasty, nutritious, and filling making it GUUD for weight loss, GUUD for skin, GUUD for energy, GUUD for sleep and GUUD for that digestive system that may need some TLC.

AND it's not boring because it's not the same every day. Unlike anything else in the cereal aisle, Muesli can be enjoyed Cold, Hot, as easy Overnight Oats or made into quick cookies, bars, energy bites – we even have a recipe for Muesli pizza in our recipe section. Check out this post for a complete guide how to eat muesli

We invite you to eat GUUD. feel GUUD. be GUUD.

GUUD Ingredients

Raw, unprocessed ingredients, offering you food as nature intended it to be

Whole Grains

Whole grains provide valuable energy-rich carbohydrates, B-complex vitamins, iron, and cholesterol-fighting soluble fiber.

Tasty + Complete

Dried fruits are rich in antioxidants, vitamin A, and immune-boosting vitamin C.

High in Omegas

Nuts and seeds provide protein, omega-3 oils along with several antioxidants and vitamins.

A Better Breakfast

All these ingredients together make muesli one of the most complete foods you can eat.

Eat it Cold!

Add yogurt or milk for a classic bowl of muesli

Eat it Hot!

Heat on the stovetop or microwave

Overnight it!

Add milk, water, or yogurt in a jar overnight

Bake with it!

Make granola or add to your favorite recipes

Muesli Recipes

Apple Butter Muesli Bars

Apple butter and raisins add a nice touch of sweetness to these bars.


Banana Muesli Bread

Like most bread recipes, muesli bread takes some time, patience, and precision to get right. But it can be so delicious.


Hearty Muesli Bars

A hearty and healthy muesli bar recipe. This makes a great snack when you're in a hurry or on the go.

Go to Recipe

100% Vegan

We always use less than 10 ingredients and they are all 100% plant-based